End goal of research at Surge is to identify which of our Six Key Focus attributes does a company have; the more the better. We research the history of a company to understand the strength of business model, signs of innovation & pivots, management’s execution excellence and if some optionalities have been under works. Then we look at current standing of the company to establish its leadership or edge that it might have developed, or if there is some internal change or some external trend underway.

This comprehensive & intuitive process allows us to establish which of our Six Key Focus attributes a company has, which then helps us to clearly define what we can expect from a stock going ahead and what are the risks associated.

All the insights gained in our research process is made available in form of a concise research report which highlights our key focus attributes that the company posses, provides you a good understanding of a company’s business and elaborates on our thesis on the stock; which would be very helpful for developing the conviction required to invest in a stock.